Last updated: December 2025
Introduction
Frontline Human Ltd trading as What About Us (“we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit whataboutus.co (the “Website”).
We are registered in England and Wales. For the purposes of data protection law, we are the data controller.
Information we collect
Memory Corner submissions
When you leave a memory on our Memory Corner page, we collect:
- Your message
- Your name (optional)
This information is publicly displayed on the Website. Please do not include any personal information in your memory that you do not wish to be made public.
Contact form submissions
When you contact us through our contact form, we collect:
- Your name
- Your email address
- Your phone number (if provided)
- Your message
Information collected automatically
When you visit our Website, our web server automatically collects standard log information including your IP address, browser type, and pages visited. This information is used solely for security and technical purposes.
How we use your information
We use the information we collect to:
- Display memories on the Memory Corner page
- Respond to your enquiries submitted via the contact form
- Discuss training course requirements with you
- Maintain the security and functionality of our Website
Legal basis for processing
We process your personal information on the following legal bases:
- Consent: When you submit a memory or contact form, you consent to us processing your information for the purposes described.
- Legitimate interests: We process server log data for security and to maintain our Website.
Data retention
- Memory Corner submissions: Retained indefinitely unless you request removal.
- Contact form submissions: Retained for up to 2 years after your last interaction with us, then deleted.
- Server logs: Retained for up to 30 days.
Sharing your information
We do not sell, trade, or otherwise share your personal information with third parties except:
- Service providers: We use Cloudways for website hosting. These providers only process data on our behalf and are bound by contractual obligations to keep your information secure.
- Legal requirements: We may disclose your information if required by law or to protect our legal rights.
Your rights
Under UK data protection law (UK GDPR), you have the right to:
- Access the personal information we hold about you
- Rectify inaccurate personal information
- Erase your personal information (subject to certain exceptions)
- Restrict processing of your personal information
- Object to processing of your personal information
- Data portability – receive your data in a structured, commonly used format
- Withdraw consent at any time where we rely on consent to process your data
To exercise any of these rights, please contact us using the details below.
Memory Corner removal requests
If you have submitted a memory and would like it removed, please contact us with details of the submission and we will remove it promptly.
Data security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.
Children’s privacy
Our Website is not directed at children under 16. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately.
Third-party links
Our Website may contain links to third-party websites, including support organisations. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies.
Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
Contact us
If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:
Email: hello@whataboutus.co Phone: 01489 332 349
Complaints
If you are unhappy with how we have handled your personal information, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
Website: ico.org.uk Phone: 0303 123 1113
Frontline Human Ltd t/a What About Us